Often (The Weeknd)

“Often” by The Weeknd explores themes of desire, temptation, and the complexities of a passionate relationship, often characterized by its dark and seductive undertones.

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The song “Often” by The Weeknd, primarily sung by Abel Tesfaye, delves into the intricacies of a relationship marked by intense physical attraction and emotional entanglement.

The lyrics, such as “I can’t feel my face when I’m with you / But I love it, but I love it,” highlight the intoxicating nature of the relationship, where the narrator is so consumed by the experience that he loses a sense of reality.

This phrase is often interpreted as a metaphor for being so deeply infatuated that one’s senses are overwhelmed, akin to being high or intoxicated.

The repetition of “Often” in the chorus underscores the frequency of these encounters, suggesting a pattern of behavior that is both addictive and problematic.

The song’s production, with its smooth R&B beats and atmospheric synths, further enhances the sensual and somewhat ominous tone, aligning with The Weeknd’s signature style of blending romance with a hint of danger.